I have always wondered what a great topic would be for engaging the public on social media, for an author. I had an “aha” moment when I was listening to a podcast recently. Tom Corson-Knowles, a successful indie author, had a suggestion. He said novelists should post excerpts of their work that they’re not too […]
Creativity comes from laughter: Ralene Burke
Let’s find out more about how writers nourish those creative sparks from one of Castle Gate Press’s editors, our Social Media Director Ralene Burke. When did you first start writing? What got you started? Well, if you don’t count high school, I started writing in 2006 on a challenge from a friend. I had an […]
Four ways to use snippets in marketing your book
Writers, I am sure you have noticed that the social media interaction on the Internet is getting briefer and briefer. In fact, to get attention on Facebook, the best thing often seems to be putting a short line or two on an image. In our social media marketing, we need to go with the flow. […]
Facebook falls behind?
Many writers have been focusing marketing efforts on Facebook. That’s fine for reaching some people, especially other writers. But who is missing? Many smartphone users, especially younger ones, are staying away from Facebook, where they may have gotten burned. They’ve learned that it’s a permanent record, maybe not a great place to share their whereabouts […]
How do you effectively sell your books through social media?
Most of us writers are working valiantly to learn and use Facebook and Twitter effectively. But guess what sells more books? Pinterest. That’s according to Lauren Klouda of Independent Publishers Group, in an article in the Independent Book Publisher’s Association magazine this month. Her company, which distributes books for independent presses, can see how many […]
Marketing: A findable website contains a blog
Writers, you want your website to be found by those looking for something like what you offer. So your website needs to contain a blog. For Google to start noticing your blog, it must have regular new articles (two or three times a week is best; once a week is minimal but maybe OK). If this […]
Marketing: more book launch plans
Carole Brown’s Christian women’s fiction book launch includes social media and advertising. Cross-promotion is a key tool. Carole has recruited some “champions” to help her promote her book at the right time, a key element of using social media. Here, it’s important to offer the potential helpers something of high value in return for their […]