Search engine optimization, or SEO, is a topic most writers don’t want to touch. It’s bad enough that someone is making you put up a website. Now they’re talking about tweaking it so a computer can understand what it’s about. Who wants to bother? You do. That’s because the better the Google search bots can […]
Marketing: tag your blog posts
Beware of addressing your blog only to other writers. It’s easy to reach out to your writer peers on social media and write to them on your blog, but that kind of effort will only bring more writers to your site. Writers don’t typically spend a lot of money on others’ books. (Not totally true, I know!) […]
Marketing: Get people to search for you online
Writers, you’re puzzling over this whole website thing. What kind of website should you have? How should you use it? And how does it help? The bottom line is that you want people to search online and find you. That’s the beauty of the Internet. No longer do you have to interrupt people while they are reading […]