If you had a Facebook launch party, how would you do it? Would you use an event page, or your own Facebook page? How would you control commenting so it’s not in 40 different places? Would you have it take place over a number of days, or on one day? If one day, how many […]
Marketing: more book launch plans
Carole Brown’s Christian women’s fiction book launch includes social media and advertising. Cross-promotion is a key tool. Carole has recruited some “champions” to help her promote her book at the right time, a key element of using social media. Here, it’s important to offer the potential helpers something of high value in return for their […]
Facebook book launches: more marketing ideas
Diane Dean White is planning a book launch on Facebook. Here’s what she says: I’ve been to a number of Facebook launches and have seen a variety of different types. The best two I attended? Jody Bailey Day and her release, Washout Express; Karla Reisch Akins and her release, The Pastor’s Wife Wears Biker Boots. […]
What’s a good marketing plan for YOU?
If you have looked over my posts on marketing and have an idea of how you want to proceed, that’s great. But what if you don’t? What if the whole issue looks convoluted to you? I have some suggestions for a product launch tailored to a novel. First of all, make sure your novel is […]
Book launch examples Randy Ingermanson and Michael Hyatt
So how might you, a Christian fiction writer, tailor your book launch to the writing world? Here are some ideas from author Randy Ingermanson and speaker Michael Hyatt. Ingermanson operates a book launch more or less along the lines of an Internet marketer. And he’s quite successful. Remember my Internet Marketer Launch Formula from a […]
Marketing: a book launch, more elements
We’re in a series of articles considering what a book launch could or should look like. First I described a product launch made by a typical Internet marketer of a generic product, not a fiction book. The marketer cultivates interest in buying the item focused on a particulate date, the launch date. Secondly, author Jim […]
Marketing: a book launch
Internet marketers have fine-tuned the idea of a product launch and have made tons of money at it. Authors have picked up the idea and re-cast it as a book launch. So, how does it work? And how can it be most effective? The basic idea is to choose a date when the item will […]