Once you start writing, it doesn’t take long before you hear the advice to “write tight.” To the veteran authors who tell this to new authors it makes perfect sense, but sometimes it confuses new authors. After all, isn’t the idea to wow readers with your brilliant word usage? Actually, that isn’t the idea. Author’s […]
Writers, how to find your audience
Agent Chip MacGregor says, “Go find your audience and stand in front of them.” It’s great advice for anyone wanting to sell anything. I’ve got something to add: don’t just stand in front of them, but convince them that your item is what everybody else wants, activating what marketers call social proof. As in, “Everybody […]
Proposals Part 5 – Market Analysis & Audience
This section has numerous titles, but basically what the publisher wants to know in this section is who your audience is? What segment of the marketplace will be interested in reading your book? Who are your potential readers? It would be nice if we could simply say that we’re writing for everyone. Or maybe we […]