Here are four things a small press can do for you, an author, more effectively than you can do for yourself.
- Get you entered into certain industry contests that favor traditionally published authors. If you’re doing it yourself, you may have to prove that you’ve got some best-seller sales in order to enter.
- Submit your book to Publishers Weekly and Library Journal, etc., for possible review. If you’re doing it yourself, your review (if chosen) would run in a special indie section or magazine, probably taken less seriously by the industry. (Note: if you submit for review, you can’t publish your book just as soon as it’s ready. You have to wait three or four months.)
- Edit your book into tip top shape. Depending on the indie publisher’s commitment to editing, your book may receive better editing than you are able to buy for it on your own. This would be a good question to ask any prospective publisher: how many editors will see the book? Who are they?
- Guide your marketing efforts. Whether this is more effective than you by yourself is a matter of who you are and what you are comfortable doing, of course.