Agent Chip MacGregor says, “Go find your audience and stand in front of them.” It’s great advice for anyone wanting to sell anything. I’ve got something to add: don’t just stand in front of them, but convince them that your item is what everybody else wants, activating what marketers call social proof. As in, “Everybody […]
The lady with the harp: what’s she thinking? Why is she sad? Tell me your version of her story!
If you have looked over my posts on marketing and have an idea of how you want to proceed, that’s great. But what if you don’t? What if the whole issue looks convoluted to you? I have some suggestions for a product launch tailored to a novel. First of all, make sure your novel is […]