We’re in a series of articles considering what a book launch could or should look like. First I described a product launch made by a typical Internet marketer of a generic product, not a fiction book. The marketer cultivates interest in buying the item focused on a particulate date, the launch date. Secondly, author Jim […]
Marketing: How Jim O’Shea launched his book
Debut author Jim O’Shea, a computer software salesman, doesn’t market his book like writers often do. In an interview with Castle Gate Press’ Phyllis Wheeler and SORMAG’s LaShaunda Hoffman, he discussed his outside-the-box marketing strategy. O’Shea found that much of the blog tour action that authors embark on these days ends up targeting writers, because […]