To make your website better-known, you need to get some better-known websites to link to your website. Google and other search engines rely on page rank signals in their algorithms. You can increase your page rank (and likelihood of getting found) by getting higher-page-rank websites (loosely translated as “better-known” websites) to link to your website. […]
Marketing: SEO for novelists
Search engine optimization, or SEO, is a topic most writers don’t want to touch. It’s bad enough that someone is making you put up a website. Now they’re talking about tweaking it so a computer can understand what it’s about. Who wants to bother? You do. That’s because the better the Google search bots can […]
Marketing: A findable website contains a blog
Writers, you want your website to be found by those looking for something like what you offer. So your website needs to contain a blog. For Google to start noticing your blog, it must have regular new articles (two or three times a week is best; once a week is minimal but maybe OK). If this […]