I have always wondered what a great topic would be for engaging the public on social media, for an author. I had an “aha” moment when I was listening to a podcast recently. Tom Corson-Knowles, a successful indie author, had a suggestion. He said novelists should post excerpts of their work that they’re not too […]
Preparing for a Facebook Party
Facebook parties can be a lot of fun, but they take a great deal of planning. Here are some tips to keep in mind to make your on-line party a success: Recruit at least two or three people to help you out – You’ll need to be keeping track of entries for the give-aways, commenting […]
Tips for a Successful Facebook Party
When I held my first Facebook party as a part of my first book release, almost everyone I knew asked what it was. Now, two years later, I regularly receive invitations to several a month. More people seem to be adding this type of event to the schedule for their book release, yet many still […]
Blogging is so hard … I think I’ll quit.
Blogging is so hard. Are you tempted to quit? Or maybe quit just this week? Next week, you’ll get back to it. Surely. Guess what folks, meeting the simple discipline of your weekly or twice-weekly blog post will hone you for dealing with what can be a big issue in the publishing world: the temptation […]
Is a Facebook author page still a good idea?
It looks like Facebook has changed its rules lately in a way that hurts business owners. Maybe Facebook is trying to get more people to pay for ads. But Facebook denies it. People with “pages,” such as authors or other businesses, seem to be seeing their reach curtailed in the past couple of weeks. In […]
Facebook falls behind?
Many writers have been focusing marketing efforts on Facebook. That’s fine for reaching some people, especially other writers. But who is missing? Many smartphone users, especially younger ones, are staying away from Facebook, where they may have gotten burned. They’ve learned that it’s a permanent record, maybe not a great place to share their whereabouts […]
How do you effectively sell your books through social media?
Most of us writers are working valiantly to learn and use Facebook and Twitter effectively. But guess what sells more books? Pinterest. That’s according to Lauren Klouda of Independent Publishers Group, in an article in the Independent Book Publisher’s Association magazine this month. Her company, which distributes books for independent presses, can see how many […]
Facebook launch party: how would you do it?
If you had a Facebook launch party, how would you do it? Would you use an event page, or your own Facebook page? How would you control commenting so it’s not in 40 different places? Would you have it take place over a number of days, or on one day? If one day, how many […]
Marketing: more book launch plans
Carole Brown’s Christian women’s fiction book launch includes social media and advertising. Cross-promotion is a key tool. Carole has recruited some “champions” to help her promote her book at the right time, a key element of using social media. Here, it’s important to offer the potential helpers something of high value in return for their […]
Facebook book launches: more marketing ideas
Diane Dean White is planning a book launch on Facebook. Here’s what she says: I’ve been to a number of Facebook launches and have seen a variety of different types. The best two I attended? Jody Bailey Day and her release, Washout Express; Karla Reisch Akins and her release, The Pastor’s Wife Wears Biker Boots. […]