What’s an author website for? Do you really need one? Do you need one if you aren’t published yet? Here’s what an author website is for: engaging potential readers. Yes, you really need an author website, and you need it as soon as you can do it–that is, as soon as you can identify who […]
Ask your friends for marketing help
Marketing tip for today: Writers, today we’re going to ask you to consider who you may know, or who your family may know, who could help you market your book. Maybe there’s someone in your circle of friends and acquaintances who is in the media. A radio DJ? A regular blogger? An editor? What if […]
Marketing: tag your blog posts
Beware of addressing your blog only to other writers. It’s easy to reach out to your writer peers on social media and write to them on your blog, but that kind of effort will only bring more writers to your site. Writers don’t typically spend a lot of money on others’ books. (Not totally true, I know!) […]
Marketing: Why bother with an author website?
Writers, if you are thinking that an author website is an expense and a bother, you are right. Especially if you have to keep turning out blog posts. Yikes! Wouldn’t you rather spend the time writing your next book? It’s true that one of the best marketing tools for your work is having plenty of […]