Keep it simple. Keep in mind who you’re addressing. I stopped calling my book YA and switched to teen after I got asked what YA meant. For commercials aimed at the general public, we didn’t go over a fifth grade vocabulary level. If you’re marketing a college textbook to professors, raise the level. And if the advertisement is going in a snowboard magazine, you can use a snowboard term, but most of the time clear and simple is best.
Keep it personable. Write it as if you’re talking to a friend. Include your details, but don’t recite dry facts. They won’t catch interest or hold it.
Tie it in. Who’s going to see this, and what will make it interesting to them? This is important. You probably mention different aspects of your book when you speak to a teen, as opposed to a mom, and that’s great. Targeting is good.
Humor can make it fun. You probably shouldn’t use this in a mailing to bookstores. But for the general public, it can work well because people often remember it.
Offer a discount. You can get a coupon code at Smashwords, but not Amazon. Everyone likes a deal! But keep these specific. One code for each group you targeted, so you can see if it works.
Check results: If something worked well, repeat it. If it didn’t, try something else.
My favorite stories are those that allow me to escape reality into a beloved world of fantasy. My hope is that my books do the same for you. And I thank God for giving me the inspiration and words to write them. I attended Black Hawk College where I graduated in Journalism with honors. My experience includes writing for a variety of media: television promotional spots, radio commercials scripts, news stories, and advertisements. My job titles have included Managing Editor, News Editor, Reporter, and Ad Pagination at newspapers, Continuity Director, and Advertising Script Writer for a radio station. Check out her website.
About Kayndo, Ring of Death, first in a young-adult series: Sixteen-year-old Dayvee has only his knife and chakram boomerang to survive the clan’s training, the wilderness, and threats like mountain lions…but his training leader, Nero is out for blood. Dayvee’s resolve and courage will be tested as he risks his home, friendships, and life to gain his father and clan’s acceptance after wars destroyed their world. But even deeper trouble than Nero threatens the kingdom of Taluma. An animal master–a Kayndo–may need to rise to defeat it. Find it on Amazon.