Search engine optimization, or SEO, is a topic most writers don’t want to touch. It’s bad enough that someone is making you put up a website. Now they’re talking about tweaking it so a computer can understand what it’s about. Who wants to bother?
You do. That’s because the better the Google search bots can read your site, the more likely it is they will boost your site in the search rankings out of the sea of 1.2 million other sites with similar information (as far as the Google bot is concerned).
What you want is for a user to search for “fiction, Christian, speculative (or whatever)” and find you without clicking on an ad. The good news: SEO for novelists is doable!
To start, decide what words a user would type into Google to find your post or page. (“Keywords.” Note that a keyword can be a phrase. The more specific and narrow the phrase, the more effective.) Make sure your site name is displayed outside an image in the header; the Google bot can’t read images.
SEO for your blog:
Simple techniques for optimizing your site will just take ten seconds longer each time you put up a blog post. As you write and polish the post, make sure you have the keywords in the title of the post, and once or twice in the body of the post. When you’re adding an image to the post, succinctly describe the image in the “alternative text” box.
Talk to the person who made your blog about adding these plugins: Simple Tags and Google XML Sitemaps. Using Simple Tags, type in the blog posts’s keywords as tags for the post. Google XML Sitemaps will help you tremendously as well, because it helps the search engine identify all the pages on your site from static links. (Google bots don’t read dynamic links contained in blog menus.)
SEO for your non-blog website:
Use keywords in title, text, and alt tags. Create a sitemap. Also, create static links at the bottoms of your pages that go to other pages on the site. Demand that your webmaster show you that the keywords are contained in the title and alt tags in the code for your pages.
Incoming links are really important to Google. Persuade others with websites to create a link to a page on your website. How? Dive into social networking. Comment on others’ blogs and get others to refer to your specific (meaty) blog post with a link. Do this for others; maybe some of them will do this for you.
Google webmaster guidelines https://support.google.com/webmasters/answer/35769