It looks like Facebook has changed its rules lately in a way that hurts business owners. Maybe Facebook is trying to get more people to pay for ads. But Facebook denies it.
People with “pages,” such as authors or other businesses, seem to be seeing their reach curtailed in the past couple of weeks. In other words, no longer are our Facebook page posts going to the feeds of all the people who “like” the page. Just some of them. And not that many of them, really.
For example, I have a friend who is a well-known writer, and I am subscribed both to her personal profile and her author page. She generally puts the same info on the author page as on the personal profile (but not vice versa). In the past couple of weeks, I’ve been seeing her personal posts, but not her author page posts.
That’s just a little anecdotal test. Are you seeing anything similar? I’ve heard complaints lately.
Of course, posts not getting through can be remedied if you, the author and business owner, pay for ads.
What does Facebook say? There was a post yesterday on Facebook’s blog addressing the concern. Here’s what Facebook marketing team member Brian Boland said:
1. There are more and more people with more and more pages out there, and more and more likes. There are too many of these page updates to stuff into anyone’s profile feed any more.
2. Facebook created an algorithm, six months ago or so, that tries to identify which posts you want to see in your profile and shows them to you. So if you haven’t communicated with your aunt for a while, her posts won’t show up in your feed. Nothing has changed since then in Facebook algorithms.
He denies that any of this has to do with trying to squeeze ad revenue out of business owners.
But he says the remedy is to buy ads. “Like TV, search, newspapers, radio and virtually every other marketing platform, Facebook is far more effective when businesses use paid media to help meet their goals.” (See below for link.)
I discussed this with various writers recently, and some said they were moving to Twitter for their primary marketing push.
Are you have problems with this?