Many writers have been focusing marketing efforts on Facebook. That’s fine for reaching some people, especially other writers. But who is missing?
Many smartphone users, especially younger ones, are staying away from Facebook, where they may have gotten burned. They’ve learned that it’s a permanent record, maybe not a great place to share their whereabouts and their feelings about politically incorrect subjects. Instead, they’re turning to apps that fragment the communication (one for chat, one for photos). Some of these even delete the content after a short time.
Google, Facebook, and Twitter are all changing strategies to cope with this change in behavior, according to a recent article in ComputerWorld (see link below). The established companies are buying up the newly popular apps and harvesting personal data from them to use in broad ad campaigns, also on the apps they own. This has the effect of bypassing Facebook and Twitter, you notice.
So how can we writers reach these prospective readers? Do we have to buy ads on Instagram? That would get expensive fast.
I think some market research is in order. How do these mobile users find their book recommendations? Every reader is out looking for the next book they will love. Do they read blogs? If so, how do they find them?
Any mobile users out there want to chime in?