A picture’s worth a thousand words, right? In our visual culture, an image draws attention long before a headline does. So it seems like a no-brainer to put images on your blog posts. So, how and where do you get them? What you don’t do is use any old photo you find on someone’s website. […]
Marketing: tag your blog posts
Beware of addressing your blog only to other writers. It’s easy to reach out to your writer peers on social media and write to them on your blog, but that kind of effort will only bring more writers to your site. Writers don’t typically spend a lot of money on others’ books. (Not totally true, I know!) […]
Marketing: A findable website contains a blog
Writers, you want your website to be found by those looking for something like what you offer. So your website needs to contain a blog. For Google to start noticing your blog, it must have regular new articles (two or three times a week is best; once a week is minimal but maybe OK). If this […]
Marketing: Why bother with an author website?
Writers, if you are thinking that an author website is an expense and a bother, you are right. Especially if you have to keep turning out blog posts. Yikes! Wouldn’t you rather spend the time writing your next book? It’s true that one of the best marketing tools for your work is having plenty of […]
Marketing: Get people to search for you online
Writers, you’re puzzling over this whole website thing. What kind of website should you have? How should you use it? And how does it help? The bottom line is that you want people to search online and find you. That’s the beauty of the Internet. No longer do you have to interrupt people while they are reading […]
“I want to quit my blog.”
Writers, people may be telling you to first of all have a website, and secondly put a blog on the website. But regular blog posts are hard to keep up. Let’s say you manage to post to your new blog regularly (at least twice a week at first) for a while, and then assess your […]