You might consider having a real live book launch party, inviting all the people dear to you plus their friends and anyone else who might come.
One friend of mine had a book release party with a cake, raffle baskets, food, and posters. Raffle baskets were filled with low-cost books sold off by her local library, plus the newly released book.
“Everyone was excited,” she says. “I sold eighty books just at the party!” One tip: her party took place in early December, and many buyers seemed to be Christmas shopping.
And there’s the author who created a wedding party for her novel’s characters and invited everyone she knew. She sent out invitations and asked for RSVPs. There was a first dance, a meal, a cake, and a band. Well, all right, she was a wedding planner by profession and had a lot of the stuff donated.
But don’t dismiss it right off. What could the rest of us do that would be like this?
The “wedding” featured the author’s top four favorite authors, each of whom talked. And there was a book signing by all the writers present. Hmm. That sounds doable to me!